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Privacy Policy

Aloura London was established in 2015 as a Private Limited Company with registration number 09414837 in England and Wales. The firm’s registered address is 207 Regent Street, London, W1B 3HH. Please take a look the ‘About Us’ section for further information.


If you wish to contact us regarding any comments, questions or complaints about the website, our Privacy Policy or these Terms and Conditions, please go to ‘Customer Services’ to find our email address or telephone number.


Welcome to Aloura London

Before placing your order, please carefully read through the Aloura London's Terms and Conditions. By continuing to use this website, you are agreeing to comply with and be bound by the following Terms and Conditions of use. The Terms and Conditions combined with our Privacy Policy manages Aloura London’s relationship with you, whilst you use this website. Please do not continue to use this website if you do not agree with the Terms and Conditions.


‘Aloura London’ or ‘us’ or ‘we’ are terms we will use to refer to the owners of the website. Aloura London Limited registered address is 207 Regent Street, London, W1B 3HH, with the registration number 09414837. The term ‘you’ refers to the user or viewer of our website.


If you choose to purchase something through this website, you agree to be bound by the Terms and Conditions set out below. If you would like to discuss any queries you might have before purchasing your item, please contact us on:


[email protected]

Payment and Pricing

All prices on are inclusive of VAT, and are correct at the time of entering the information into the system. Aloura London has the right to change the prices of goods at anytime. Exchange rates are applied to the customers credit or debit card company for customers purchasing from overseas. International customers will also be liable for any import duties or customs charges that may be applied. The order will only be processed once validation checks and authorization has taken place to the cardholder’s credit or debit card. Any unauthorized payments will be notified immediately to the customer. Any cancellations or important information changes must be confirmed in an email to [email protected] immediately after the order has been placed, but we cannot cancel or change details once the order has been dispatched.

Product Information and Fit

Every effort is made by Aloura London to ensure that products are displayed accurately on our website. Please note that colours can vary slightly depending on the quality of the computer screen in which you use. A size chart is available on our site, on the product page, and is as accurate as possible to ensure you select the best size option for you. Aloura London make every effort to make sure all product information is up to date and accurate, but reserve the right to refuse an order where product information or prices have been entered incorrectly. All goods on the website are subject to availability.


If you have any sizing queries or questions regarding a particular product, you can contact a member of the Aloura London Customer Care team.

Privacy Statement

Aloura London needs to collect customer data to process all online orders, so we take privacy seriously. We would like our customers to shop securely and know that their personal details are safe. We do not disclose any customer’s details and information to any third parties, unless its essential to complete an order, which includes our courier services and for security checks. If you have a customer account with Aloura London, we will not send emails with marketing communications from third parties. Customers have the right to click “unsubscribe” on any emails received to opt out or by contacting our customer service team.

Privacy Policy

Aloura London is committed to protecting your privacy and meeting the requirements of applicable data protection legislation. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Aloura London may change this policy from time to time by updating this page. You should review this page now and then, to check that you are happy with any changes.


We aim to ensure a safe and secure delivery and to make your visit to an enjoyable shopping experience whilst you shop on this website, in which we own and maintain.


This policy (together with our Terms of use and our Cookie Policy) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. To understand our views and practices regarding your personal data and how we use it, please read the following carefully.


For the purpose of the Data Protection Act 1998, the data controller is Aloura London, 1 Aloura Avenue, London, W1 AAA, England.

Use of Data

When you place an order on this website, we will require your name, email address, delivery address, credit or debit card number, registered address of the credit card (referred to on site as the “billing address”), credit card, CVC number the card's expiry date and a contact phone number for the registered address of the credit card. Our partners and we will use these details to provide our and their services to you in fulfilling orders that you place with us. This includes passing on your relevant details to recognized credit checking agencies and/or credit card companies to assess your credit authorization and your contact information to our couriers incase they may need to contact you regarding the delivery of your order.


Aloura London may obtain and use information about you as a result of authentication or identity checks (including your IP address). We do not sell, trade or rent your personal information to other companies outside of our group of companies.


Any data we do collect is used by us to help make the shopping experience we provide as enjoyable as possible and improve any future shopping experiences you have with us, and to send you details of any services or offers which we think might be of interest to you. Only if you have registered with us for such information will we contact you by telephone, post or email with marketing information, if you wish not to receive such information you may inform us.


We reserve the right to pass your data to law enforcement or other third parties as we feel is necessitated by applicable law or your failure to comply with the law or our terms and conditions. We further reserve the right to pass your details to third parties in the event that we sell our business or assets provided, and that any new buyer will promptly notify you of details of their privacy policy and consent options.


Finally, Aloura London may also collect unidentified details about visitors to the website for the purposes of accumulating statistics or reporting purposes. However, all customers that data has been collected for these purposes will be anonymous.


By continuing to use our website, you agree to consent the collection and use of this information by us, and also acknowledge and agree that we shall not be held responsible for any unauthorized use, distribution, damage or destruction of personal data, except to the extent that we are required to accept such responsibility by the Data Protection Act 1998.

Data Storage

All information you provide to us is stored on our secure servers. You are responsible for keeping the password we have either provided you with or you have chosen confidential, which allows you to access certain parts of our website.


Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data we cannot guarantee the security of your data transmitted to the website and any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.


Aloura London is committed to ensure that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collection online.

We accept payment by: Visa Debit, Visa Credit, MasterCard,Maestro and PayPal. Payment online is in a completely secure environment Safeguarded by SagePay or Paypal. Card details are entered on a page secured through SSL. 

How we use Cookies

On our website we use cookies. A cookie is a small file that asks permission to be placed on your computer's hard drive. Once you agree to these cookies, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Type of Cookies we use

Website functionality cookies: These cookies enable you to browse the website and use our features such as the Shopping Bag.


Website analytics cookies: We use these cookies to measure how our customers use the website. This allows us to continuously improve our website and your shopping experience.


Customer preference cookies: When browsing or shopping online, the website will remember preferences you make (for example your username, language or location). This makes your experience on the website easier and more personalised.


Targeting cookies or advertising cookies: These cookies are used to deliver relevant adverts. In addition, they limit the number of times you see an advertisement as well as helping us measure the effectiveness of our campaigns.


By using our website you agree that we can place these types of cookies on your device and access them when you visit the site in the future.


If you want to delete any cookies that are already on your computer, please refer to the help and support area in your Internet browser for instructions on how to locate the file or directory that stores cookies.

The Aloura London Website contains links to other websites and social media services operated by third parties. Please note that we are not responsible for personal information that these third parties may collect, store and use on their websites. This privacy policy applies on the personal information that is collected through this website. Each website you visit provides a privacy policy that you should always read carefully.

Controlling Your Personal Information

If you wish to restrict the collection or use of your personal information, please read the following instructions:


Always look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes, whenever you may be filling out a form on a website.


You may contact us by emailing our customer service team at [email protected] if you have already agreed to us using your personal information for direct purposes and you have changed your mind.


We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties that we believe you may find interesting, if you tell us that you wish this to happen.


You may request details of personal information that we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to:


Aloura London, 1 Aloura Avenue, London, W1 AAA


If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us.