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The Alpha Collection

  • The Campaign
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The Inspiration

The Inspiration

The Look

The Story

Alpha Collection

Aloura London’s first collection is inspired by the sophistication and refinement of the co-founders classic design aesthetic. Motivated by the structure and profile of traditional and modern London architecture, the collection combines the original curves and the new glass silhouettes to create a magnetic combination. The feminine hand selected metallic and soft tone materials are all composed from the architectural muses and designer’s elegant and sleek style.

The collection demonstrates contoured eveningwear dresses that feature a variety of exclusive stretch satin and soft neoprene fabric, with elements of delicate hand-made sequin embellishments. The concept of structured figure defining garments flows throughout the collection with considerations of carefully placed cut-outs to hint a flash of flesh, making them inclusive for every occasion. Dropped shoulders, cross over elements and high-neck sophistication creates an emphasis on the confident and empowering fitted designs that have been constructed to make every woman look and feel extraordinary.

The Look