Aloura is the creation of British fashion designers Rachel O’Mahony and Emily Hill, who have combined their impressive experience in couture, just as they’ve blended their names, to bring you the unique Aloura brand. Taking the LBD mentality and flowing it through the full Aloura collection, these two talented designers have skillfully created beautifully embellished pieces to bring style and sexy femininity to every woman.

British designs Emily and Rachel established the Aloura brand after studying fashion design together at the London College of Fashion. Together they have worked for various international fashion houses such as Alexander McQueen, Burberry, Celine, British Vogue and Mulberry; in addition to being involved in both Paris and London Fashion Weeks. After combining their business and design strategies, they identified a gap in the market - high quality, fitted and elegant eveningwear dresses that appeal to the out-going, sophisticated and image-conscious woman.

The designer’s long standing friendship and collective desire to dress the modern woman in figure forming garments has resulted in Aloura London being seen as the go to fashion house for chic structured form. The Ready to wear collections are sophisticated, classic and demonstrates a daring attitude that has been inspired by both the co-founder’s innovative London style and aesthetic.

By creating a unique collection of high quality, perfectly fitting eveningwear - designed for the woman about town, the Aloura look is making each occasion count, emerging as the essential choice for all exclusive occasions. 

Classic attire with a contemporary twist, sophisticated and seductive. 

THE ALOURA EFFECT.