Aloura London’s first collection is inspired by the sophistication and refinement of the co-founders classic design aesthetic. Motivated by the structure and profile of traditional and modern London architecture, the collection combines the original curves and the new glass silhouettes to create a magnetic combination. The feminine hand selected metallic and soft tone materials are all composed from the architectural muses and designer’s elegant and sleek style.

The collection demonstrates contoured eveningwear dresses that feature a variety of exclusive stretch satin, soft neoprene, luxury knit and beautifully considered draped satin-crepe fabric, with elements of delicate hand-made sequin embellishments. The concept of structured figure defining garments flows throughout the collection with considerations of carefully placed cutouts to hint a flash of flesh, making them inclusive for every occasion. Dropped shoulders, cross over elements and high-neck sophistication creates an emphasis on the confident and empowering fitted designs that have been constructed to make every woman look and feel extraordinary.

Aloura takes the LBD attitude and gives it more edge, creating a higher state of confidence. This season’s collection provides a colour for every woman; each design is available in black and one other colour option to complete you wardrobe. 

Follow the design process and inspirations for next season by following us on Instagram and Twitter @alouralondon