Overwhelmed by holiday invites? We’ve got you covered! Shop our Christmas edit online today and your dress will arrive the next day.

Contoured silhouettes and delicate embellished detailing is the signature Aloura style this festive season. Combining luxury stretch satins and soft neoprenes that sculpt the body with hand-embellished sequins and stones to highlight the look.

Russian model Katya Li demonstrates how effortlessly chic and sexy the Alpha collection dresses are, whilst shooting for our lookbook in an East London location. Katya described the collection as 'stunning and elegant' and noted her favouries as being Lillie, Alexis and Chelsea. 

If you would like any assistance with styling, gifting or sizing please do not hesitate to contact our customer service team who are available 7 days a week. Every Aloura order comes beautifully gift wrapped in an Aloura gift box, branded tissue paper and ribbon. 

Keep up to date with the Aloura collection and campaign photographs by following us on Twitter, Instagram and Facebook @alouralondon