The grey polished concrete and the vintage wooden flooring acted as the perfect combination to convey the juxtaposed new to old architectural inspiration the garments were designed from. The dark and mysterious mood was created by the sharp line of shadows and light shining on the concrete, making it the perfect set to shoot the alluring LBD collection.

The launch collection that was designed by the founders Rachel O'Mahony and Emily Hill, features models Roxy Horner, Chloe Lloyd and Emma Mcvey and was filmed by Karl Harris in Shoreditch Studios, London. 


To view more from behind the scenes and see the full campaign video, follow us on Twitter and Instagram: @alouralondon