Set in the stunning East London location, model Chloe Watson shows off the beautifully contoured silhouettes and embellished details whilst striking a pose against the antique French doors. These photographs capture the behind the scenes moments throughout the day with glimpses of Aloura designers Rachel and Emily, Stacey the photographer and Marcela the MUA.

Aloura’s latest lookbook will feature all of the Launch collection and the Exclusive designs, and if you would like to request a copy please email i[email protected] and you will receive a copy as soon as they are released.

Keep up to date with the Aloura collection and campaign photographs by following us on Twitter, Instagram and Facebook @alouralondon